標(biāo)識(shí)設(shè)計(jì)（設(shè)計(jì)術(shù)語(yǔ)）

        標(biāo)識(shí)是為了達(dá)到某種視覺效果的一種板式標(biāo)配，旨在，簡(jiǎn)單易懂，能清晰的傳達(dá)指引信息。文字樣式可以表現(xiàn)出性格、背景、含義。形態(tài)與記號(hào)一同表現(xiàn)出象征與構(gòu)造性意義。

        標(biāo)識(shí)行業(yè)背景

        標(biāo)識(shí)，則是其中一種獨(dú)特的傳送方式。人類活動(dòng)的環(huán)境標(biāo)識(shí)都需要引導(dǎo)、指示、說明、提醒、警告或介紹，以便人們很快熟悉適應(yīng)環(huán)境，尤其高速發(fā)展著的現(xiàn)代社會(huì)。印刷、攝影、設(shè)計(jì)和圖像傳送的作用越來(lái)越重要，這種非語(yǔ)言傳送的發(fā)展具有了和語(yǔ)言傳送相抗衡的競(jìng) 爭(zhēng)力量。

        標(biāo)識(shí)設(shè)計(jì)，人類直觀聯(lián)系的特殊方式，不但在社會(huì)活動(dòng)與生產(chǎn)活動(dòng)中無(wú)處不在，而且對(duì)于國(guó)家、社會(huì)集團(tuán)乃至個(gè)人的根本利益。越來(lái)越顯示其極重要的獨(dú)特功用。隨著人們對(duì)高品質(zhì)休閑生活的需求與日俱增，各種類型的高檔住宅區(qū)、頂級(jí)寫字樓、商業(yè)中心、星級(jí)酒店和度假村對(duì)標(biāo)識(shí)系統(tǒng)的需求層次也在走高，同時(shí)隨著國(guó)際交往的日益頻繁，標(biāo)識(shí)的直觀、形象、不受語(yǔ)言文字障礙等特性極其有利于國(guó)際間的交流與應(yīng)用，因此國(guó)際化標(biāo)識(shí)得以迅速推廣 和發(fā)展，成為視覺傳送最有效的手段之一，成為人類共通的一種直觀聯(lián)系工具。

        環(huán)境景觀標(biāo)識(shí)作為整體環(huán)境中重要的一部分 需求，在歐美發(fā)達(dá)國(guó)家已經(jīng)被研究了很久，但在國(guó)內(nèi)真正意識(shí)到它的重要性僅僅剛剛開始。中國(guó)的環(huán)境景觀需要發(fā)展有特色的標(biāo)識(shí)系統(tǒng)設(shè)計(jì)，標(biāo)識(shí)設(shè)計(jì)是人類社會(huì)經(jīng) 濟(jì)快速發(fā)展，城市化建設(shè)不斷提高的必然要求，是人類文明進(jìn)步的標(biāo)志。

        什么是標(biāo)識(shí)概念設(shè)計(jì)？標(biāo)識(shí)概念設(shè)計(jì)突出創(chuàng)意

        標(biāo)識(shí)創(chuàng)意=創(chuàng)異+創(chuàng)議+創(chuàng)藝+創(chuàng)益+創(chuàng)憶設(shè)計(jì)貴在創(chuàng)新，但創(chuàng)新并不是一味的求新、求異，而是要有創(chuàng)新的方法。設(shè)計(jì)創(chuàng)新的方法同研究一切事物一樣，是從內(nèi)、外因兩方面一齊入手。內(nèi)因包括形理、物理和事理，比如說形式上的造型創(chuàng)新；結(jié)構(gòu)制造上的技術(shù)、工藝創(chuàng)新；物理、化學(xué)原理上的材料、應(yīng)用創(chuàng)新。外因則包括人理和事理，如概念、使用方式；營(yíng)銷、管理、品牌戰(zhàn)略等等。

        Signage Design-What is Logo Concept Design?

        Signage design (design term)

        The Signage is a kind of board standard configuration to achieve a certain visual effect, which aims to be simple and easy to understand, and can clearly convey the guidance information. The text style can express character, background, and meaning. The form and the sign show symbolic and constructive meaning together.

        Signage industry background

        Identification is one of the unique transmission methods. The environmental signs of human activities need guidance, instructions, instructions, reminders, warnings or introductions so that people can quickly become familiar with the environment, especially the rapidly developing modern society. The role of printing, photography, design, and image transmission is becoming more and more important. The development of this nonverbal transmission has a competitive power to compete with verbal transmission.

        Signage design, the special way of human intuitive connection, is not only ubiquitous in social activities and production activities, but also for the fundamental interests of the country, social groups and even individuals. It increasingly shows its extremely important and unique functions. With the increasing demand for high-quality leisure life, various types of high-end residential areas, top office buildings, commercial centers, star hotels and resorts have higher levels of demand for identification systems. At the same time, with the increasing frequency of international exchanges, The intuition, image, and freedom from language barriers of the logo are extremely conducive to international exchanges and applications. Therefore, international logos can be promoted and developed rapidly, becoming one of the most effective means of visual transmission, and a common intuition for mankind. Contact tool.

        As an important part of the overall environmental demand, environmental landscape labeling has been studied for a long time in developed countries in Europe and America, but the real realization of its importance in China has only just begun. China's environmental landscape requires the development of distinctive logo system design. Logo design is an inevitable requirement for the rapid development of human society and economy and the continuous improvement of urbanization, and a sign of the progress of human civilization.

        What is Signage concept design? Signage concept design highlights creativity

        Signage creativity = creativity + creativity + creativity + creativity + creativity design is based on innovation, but innovation is not blindly seeking new and different, but an innovative method. The method of design innovation is the same as studying everything, starting from both internal and external factors. Internal factors include form, physics, and affair, such as innovation in form; technology and process innovation in structural manufacturing; and material and application innovation in physics and chemistry principles. External factors include human management and affair, such as concept, usage; marketing, management, brand strategy and so on.