在中國酒店在最早的時候就是叫國賓館，而不是直接的酒店，順至在中國的西北部，還有叫大廈的，象西北石油大廈就是酒店的名稱，一些國企的酒店，基本上就是叫國賓館了，通常在國賓館的品牌標(biāo)識方面，就需要符合中國式接待的特點了，通常都是以領(lǐng)導(dǎo)會議，接待為主，在導(dǎo)視方面，很多都是需要字體大大的，文字不能有個性化，不需要太過于特點的標(biāo)導(dǎo)視設(shè)計方案。在北京的一些老賓館就是這個樣子了。但是到了2020年代，一些新的國賓館就大不一樣了，會引進了一些國際化的方式去設(shè)計，大家的接受能力都是在提升，一些國有資產(chǎn)也需要自負(fù)盈虧了，如果太差的導(dǎo)視設(shè)計，這也會導(dǎo)致大家對酒店的不認(rèn)同，也是被隨著時代的改變面改變了。

        中國的導(dǎo)視發(fā)展，一開始，都是向著國外的導(dǎo)視學(xué)習(xí)而來，最早的時候都是從香港發(fā)展過來，大家都是學(xué)習(xí)香港、臺灣地區(qū)的設(shè)計，然后就走出國門，向國際上的一些酒店學(xué)習(xí)導(dǎo)視設(shè)計，新的材料，新的工藝慢慢被人所接受，當(dāng)中國的經(jīng)濟發(fā)展了后，在成本上也是有足夠的資料來發(fā)展這一塊，提升導(dǎo)視設(shè)計質(zhì)的變化。

        再后來隨著中國加入WTO，國際化的導(dǎo)視符號需要承現(xiàn)出來，那么中國特色的導(dǎo)視就會慢慢表現(xiàn)出來了，每一個項目的國賓館，需要有一些當(dāng)?shù)氐娜宋奶攸c，在中國是一個有上千年文化的古都，很多地方都是有一些個性的元素。我們只需要細(xì)細(xì)觀擦，去多了解，多分析一下每個城市的歷史，你就不難發(fā)現(xiàn)，其實所有的東西都在你的身邊，只需要努力就沒有做不到的事情。中國的國賓館發(fā)展就這樣慢慢形成了。

        The Development and Design of Beijing State Guest House Guide with Chinese Characteristics

        In the earliest days of China, hotels were called State Guest Houses, not direct hotels. By the way, in the northwest of China, there were also buildings called Mansions. For example, Northwest Petroleum Building was the name of the hotel. Some state-owned enterprise hotels were basically called State guesthouses, usually in terms of national guesthouse brand logos, it needs to conform to the characteristics of Chinese reception, usually leading meetings and receptions. In terms of guides, many of them require large fonts, and the text cannot have Personalization, no need for too characteristic standard design solutions. Some old hotels in Beijing look like this. But in the 2020s, some new state guesthouses will be very different. Some international methods will be introduced to design. Everyone’s acceptability is improving. Some state-owned assets need to be self-financing. If the guidance is too poor Depending on the design, this will also cause everyone to disagree with the hotel, and it has also been changed with the changes of the times.

        In the beginning, the development of China's guides was learned from foreign guides. At the earliest, they were developed from Hong Kong. Everyone studied the design of Hong Kong and Taiwan, and then went abroad to learn from the world. Some hotels study guide design, new materials and new craftsmanship are slowly being accepted by people. When China's economy develops, there will be enough information in terms of cost to develop this area and improve the quality of guide design changes.

        Later, with China’s accession to the WTO, international guide signs need to be realized, and then guides with Chinese characteristics will slowly show up. The state guesthouse of each project needs to have some local humanistic characteristics. It is an ancient capital with thousands of years of culture, and many places have some individual elements. We only need to take a closer look, to understand more, and to analyze the history of each city. It is not difficult for you to find that in fact, everything is by your side, and you only need to work hard to do nothing. The development of China's state guesthouse has slowly taken shape.